Unilever, Chrysler/Dodge Specific in 'Playboy Club' Ad Boycott Campaign

The soft rankings performance of NBC's The Playboy Club might be icing around the cake for that Parents Television Council, who's now focusing on Unilever and Chrysler/Dodge for showing ads throughout Monday's premiere telecast.our editor recommends'Playboy Club': Gloria Steinem Advocates Boycott of NBC Series'The Playboy Club' Showrunner: 'There's a concept of the Show That's False'NBC's 'The Playboy Club' Argues It Is All About Women's EmpowermentNBC's 'The Playboy Club' Finds New Salt Lake City Affiliate Hellmann's Mayonnaise and P.F. Chang's Home Menu were a few of the Unilever brands which were marketed throughout the episode. People are now being requested to call, send letters making actual visits to Chrysler/Dodge shops calling out their support from the Playboy Club. PHOTOS: Fall TV Dying Pool: Which Show Is Going To Be Axed First? "The rankings for that Playboy Club speak on their own. Clearly, People in america aren't thinking about tuning in a reveal that comes down to nothing more than a chauvinistic advertisement for that Playboy brand. Marketers should have a signal from audiences and discover another thing to aid,Inch stated PTC leader Tim Winter. "I believe after they begin to see the show and where future episodes will go, there's really absolutely nothing to stress about,Inch Playboy Club executive producer Chad Hodge told The Hollywood Reporter in reaction to complaints concerning the show. PHOTOS: Fall's 12 Most Anticipated Shows On Monday, The Playboy Club shipped an inadequate 5 million total audiences along with a 1.6 rating within the ad-coveted 18-49 demographic at 10 p.m. carrying out a soft lead-along with a 2-hour premiere from the Sing-Off. Furthermore, the PTC is reaching to all firms that required part within the series and prior to the show even opened on NBC, the business released instructions to marketers asking them to not buy ad time due to the drama's objectification of ladies. PHOTOS: Fall TV Preview: The Brand New Shows The NBC series has already established its experts. "Clearly The Playboy Club won't be accurate. It had been the tackiest place on the planet. It wasn't glamorous whatsoever," stated women's privileges leader Gloria Steinem, who once labored undercover in the NY City nightclub to set of its conditions stated the 2009 summer time. In mid-June, a Utah television station, KSL-TV, made the decision to opt from airing the questionable show due to objectionable content. "The Playboy brand is famous worldwide," KSL leader and CEOMark Willessaid inside a statement. "Everybody is obvious what it really means. We would like to be certain everybody is obvious exactly what the KSL brand means, that is completely sporadic using the Playboy brand." NBC entertainment chairman Bob Greenblatt didn't appear concerned, telling THR, "They need to do what they've to complete. If I believed it was inappropriate towards the brand, I wouldn't use it. This affiliate doesn't [carry] Saturday Evening Live." Related Subjects NBC The Playboy Club Fall TV Preview